Hey Reader

A new report just landed from the Million Coaches Challenge in the US.

They've trained over one million coaches in youth mental health and development skills.

And the results are striking.

90% of coaches felt more confident supporting life skills after the training.

72% believed their young athletes were more likely to stay in sport.

38 million children. Six million coaches. And the data says that when those coaches are trained to think about the whole child — not just the performance — everything changes. So cool!

I read it and felt two things at once.

The first was genuine excitement.

Because I've seen this firsthand. The coaches who understand what's actually happening inside a child when they freeze before a race, pull back from a drill, or go quiet after a mistake — those coaches do something different in those moments. They don't push harder. They don't fix it. They create space for the child to work through it themselves.

That's not a talent. That's a skill. And it can be taught.

The second thing I felt was something harder to name.

Because here's what the report doesn't say.

It doesn't tell you what happens in the 167 hours every week when your child isn't with their coach.

It doesn't cover the car ride home. The morning before a big game. The moment at the dinner table when your child says "I don't want to go to training anymore." The look on your face when they miss the shot they've been practising for weeks.

Coaches only interact with your child for a few hours a week.

You live with them!

And right now, most parents are winging the most influential part of a child's confidence development — the part that happens at home — without any framework at all.

Not because they don't care. But because nobody bought awareness to them.

This is the gap I work in.

Not replacing coaches. Not competing with them.

But coaching parents on what to do for their child in those 167 hours, what a great coach does in the two.

The type of language that builds confidence instead of accidentally undermining it. Spotting difference between rescuing your child from discomfort and coaching them through it. And been able to respond, not react, when they want to quit — without pushing and without caving.

If that's what you're looking for, that's exactly what The Unshakeable Kid is built around.

$47 AUD. Immediate access. Skills you can implement today!

Coach Mick